In today’s video, we’re going to be talking about the top organic lead generation strategies for 2024 based on data that I’ve been collecting since the beginning of the year. And guess what? This version of the video is going to be the social media edition, focusing on the social networks that have driven the most traffic, leads, and sales in 2024.
Resources Mentioned In This Video:
- Matomo for tracking analytics
- Our free Notion template for helping you organize your content. You can grab it here.
- Our Effortless Revenue Mastermind where we do a deep dive on social media strategies including those mentioned in the video. Learn more and apply here.
Introduction
I don’t normally do introductions like this on blog posts, but this one merits some context. Over the last couple of years, I’ve become obsessed with tracking data in my business. To be honest, it’s not my natural strong suit as I tend to be more intuitive and creative, but I knew that without learning how to read and analyze analytics that I would be forever stuck on a hamster wheel instead of building a sustainable business that can run 24/7 with or without me. As my life has significantly changed – getting engaged, moving to Mexico, among other things – it’s become important to me that my business doesn’t take up all of my time and that it’s able to run no matter what.
Enter a cool tool called Matomo which Justin got us set up with a few months ago to track everything going on on this website. All I need to do is log into the dashboard and I know exactly what is going on. In this case, I pulled up a pie chart of the social media sources driving the most traffic and leads which you can find below:
I’m going to reference this pie chart throughout the blog post and video. Now let’s get into it…
Why Social Media Matters
To effectively leverage organic lead generation strategies in 2024, social media presence is crucial. Whether it’s YouTube, Facebook, LinkedIn, or surprising contenders like Pinterest and Twitter, these platforms play a pivotal role in driving traffic and generating leads.
Leveraging YouTube for Organic Traffic
YouTube emerges as a powerhouse in our strategy, driving nearly half of all our website traffic. The longevity and compounding effect of video content make it a cornerstone for sustainable lead generation efforts.
Automated Lead Generation Strategies for Facebook and LinkedIn
Despite minimal hands-on management, automated content strategies on Facebook and LinkedIn continue to yield significant leads and traffic. This highlights the efficiency of repurposing YouTube content across multiple platforms.
Unexpected Results from Pinterest and Twitter
Although not actively maintained, Pinterest and Twitter still contribute to our lead generation efforts. Their ability to sustain traffic over time underscores their value as organic traffic sources, especially in niche markets.
The Power of Data in Decision Making
Tracking and analyzing data through tools like Matomo provide invaluable insights into what works and what doesn’t. This data-driven approach ensures informed decision-making, optimizing resource allocation for maximum impact.
Strategic Insights and Future Focus
As we navigate 2024, the data reaffirms our focus on YouTube while prompting a reevaluation of content strategies for Facebook and LinkedIn. Understanding where our efforts yield the best returns allows for strategic refinement and expansion.
Conclusion: Empower Your Business with Data
In conclusion, harnessing the power of data is pivotal to refining your organic lead generation strategies. Whether you’re doubling down on YouTube or exploring automated social media tactics, informed decisions drive sustainable growth.