If I were starting over or starting a brand new business in 2024, these are the organic lead generation strategies that I would focus on from the very beginning. Had I done this from the beginning, I would have saved myself a lot of heartache and headaches along the way. So with that being said, let’s get into it. If I were starting over, what would I be doing in 2024? Let’s break it down.
Resources Mentioned In This Video:
- Download our Social Media Content Planner for Notion here.
- Join our Effortless Revenue Mastermind where we help you implement all of these lead generation strategies. Learn more and apply here.
1. YouTube and Search Engine Optimization (SEO)
I would go all in on YouTube and search engine optimization. Understanding the power of YouTube for generating leads has been a game-changer. YouTube not only drives traffic but also serves as a powerful lead generation tool when optimized correctly. Learning the ins and outs of SEO for both YouTube videos and website content is crucial. This strategic approach compounds over time, making it a cornerstone of my lead generation strategy. It’s because of YouTube that we get new leads every single day.
2. Referral Partnerships
Once YouTube is established and generating consistent leads, I would focus on building referral partnerships. Referral partners can significantly boost your business by sending qualified leads your way. Collaborating on email campaigns and joint webinars are effective ways to leverage these partnerships. Building strong relationships with reliable referral partners ensures a steady stream of leads over time.
3. PR and Podcasting
Lastly, I would focus on PR and podcasting to amplify my reach. Having established a strong presence on YouTube and through referral networks provides the social proof needed to approach media outlets effectively. PR efforts can land you features in publications and guest spots on podcasts, exposing your brand to new audiences and driving additional traffic and leads.
By following this strategic approach—starting with YouTube and SEO, moving on to referral partnerships, and then leveraging PR and podcasting—I would lay a solid foundation for sustainable lead generation and business growth in 2024.
I hope you found these strategies insightful and actionable for your own business endeavors.