In this video, we’re comparing Facebook ads vs organic growth and discussing which lead generation strategies you should use in your business. Based on 15 years of experience as a content marketer, sales coach, and business owner who has successfully used Facebook ads, I will share my insights. The Basics of Facebook Ads vs Organic Growth.
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When discussing lead generation strategies, it’s essential to compare Facebook ads vs organic growth. Creating content that captures people’s attention is crucial, whether you’re opting for paid advertising or organic methods. To help you organize your ideas and content marketing, I’ve created a free template in Notion, one of my favorite tools for brain dumping and organizing ideas. You can download it for free below.
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When to Implement Paid Advertising
The age-old debate of Facebook ads vs organic growth often comes down to timing. Spoiler alert: eventually, you need to do both. However, many business owners don’t know when to implement paid advertising, leading to wasted resources. Often, new business owners spend a ton of money on Facebook ads to generate leads, only to find that they essentially set money on fire.
Testing Organic Strategies First
One of the most crucial lead generation strategies is to test your business ideas organically before investing in Facebook ads. Ensure your systems, processes, content, and products can sell without spending money. This approach gives you confidence that your investments in paid advertising will yield a return. If you’ve tested your strategies organically and know they work, paid ads can amplify your success.
The Changing Landscape of Facebook Ads
It’s important to note that Facebook ads are more expensive than they used to be. Several factors, including increased regulation and changes in data tracking, have made ads less effective. Therefore, it’s vital to have a proven organic strategy before diving into paid advertising.
The Benefits of Paid Advertising
Despite these challenges, paid advertising can be an excellent tool for scaling your business if done correctly. With the right strategy, you can target ready-to-invest buyers and use funnels like passive income or self-liquidating offers. These funnels can help you generate revenue and attract high-ticket clients.
The Power of Organic Lead Generation Strategies
For those who are just starting, focusing on organic lead generation strategies can be more sustainable. For example, YouTube is one of my favorite platforms for organic lead generation. By creating search engine optimized, valuable content, you can attract leads daily without spending money on ads.
Combining Organic and Paid Strategies
Once you’ve established a strong organic presence, you can consider integrating paid ads for retargeting. This approach can help you reach a broader audience and reinforce your message to those already interested in your content.
Conclusion
In conclusion, the debate of Facebook ads vs organic growth comes down to timing and strategy. Test your ideas organically, validate your market, and then scale with paid ads. By following these lead generation strategies, you can make informed decisions that optimize your resources and maximize your returns.
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