In a recent survey by KeyBank, 74% preferred a “soft life” in their careers, prioritizing happiness over hustle. The survey also said people would rather make less money but be more fulfilled, of course, making the assumption that in order to make good money you need to run yourself into the ground.
In 2024, I invite us into a new paradigm shift where you can embrace fulfillment, happiness, joy AND making good money all at once. I call it “a soft life business” and in this guide, I’m sharing the steps on how to create one.
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Redefining Success Beyond Hustle
In the dynamic landscape of online business, the traditional narrative of relentless hustle is evolving. It’s time to challenge the notion that success comes solely from burning the midnight oil.
Now, I’m not going to lie and say there have not been seasons of hustle. There certainly have been. You don’t get ranked #1 on Google, get on 400 media interviews and generate seven figures in sales without work. The key is as I’ve evolved and matured I’ve learned how to work smart instead of hard. I’ve learned to value efficiency and simplicity above all else.
Decoding the Soft Life Business Model
So what is a soft life business? It’s one where your business model allows you to prioritize relationships and living your life. It’s also one where you are able to spend the majority of your time on your zone of genius. For example, I completely re-arranged my business so that I could:
- Get into partnership
- Be more nimble and travel often
- Move overseas
- Spend the majority of my time on my favorite things – content, marketing and creating stuff.
Stop Trading Time for Money
The traditional model of exchanging time for money can be limiting. This happened to me in my first business where I was a freelance writer, content marketer and influencer in the financial space. In order for me to make more money, I would have had to work more hours and there are only so many hours in a day. By leveraging group coaching or scalable services, you can break free from the time-money trade-off.
Embracing Technology for an Effortless Business
In today’s digital age, technology can be a game-changer. We have automated the majority of this business and turned it into a marketing machine we can now optimize over time. This alone slashed 84% of my workload, decreased my business overhead significantly and gives me time to do the stuff I love most. We call this marketing machine our Effortless Sales Engine and we are now teaching it to clients for a limited time.
Leveraging Feminine Gifts in Business
This is specific for the ladies who I know are googling “soft life” more than our male counterparts. Acknowledging the unique strengths of feminine energy, I advocates for businesses that align with these qualities. Creativity, rest, and community become integral components of a soft life business, allowing female entrepreneurs to operate in their natural gifts.
Granted, your gifts and talents may be different. Perhaps you are more analytical by nature. Great! Then that’s where you should aim to spend most of your time.
Conclusion: Craft Your Soft Life Business with Us
By embracing the soft life, entrepreneurs can build businesses that align with their values, prioritize personal relationships, and allow for a life of fulfillment without compromising financial success. We’re helping our clients achieve this in our Effortless Sales Engine program starting next week. You can learn more and apply here.