In 2024, content creation should be a significant part of any business’ marketing strategy. It’s cost effective, builds trust with buyers, and helps to start moving buyers through a sales process. In this guide, we’ll be sharing our seven tips for content creation based on 14 years of experience.
Resources for Content Creation:
Free class that teaches you what sales process looks like here.
Why Content Creation Matters
Content creation matters because it’s the main method of promoting your business. People want to know who they are buying from and content creation is a great way to build that trust with potential buyers.
My Background In Content Creation
I’ve been creating content for over 14 years. I started as a clueless blogger and then spent eight years as a financial writer where I had to write content for financial companies. Since 2017, I’ve been creating content for my own coaching business. We’ve taken a few hiatuses here and there while we build infrastructure, but at the time of writing this we are currently publishing daily video content that is generating leads for us.
Below you’ll find my seven tips for easy content creation so you can stay consistent with your content marketing.
Tips for Easy Content Creation
- Start with the end in mind: Start with what you are selling and work backwards. What is the process someone takes to go from finding your content to being a buyer?
- Find some sort of organizational method that works for you. Here is a free Notion template we use to help us keep track of our content.
- Choose your primary marketing strategy.
- Observe the kinds of questions you are being asked and turn that into content.
- Use crowdsourcing to figure out what people want.
- Try using a tool like Answer The Public to see what people are searching for and then create content around that.
- Batch the filming of your videos. You can learn more about our filming process here.
Final Thoughts on Easy Content Creation
Creating content is an essential part of the marketing strategy for your business. It can help you build trust with buyers and begin moving potential customers through the sales process. Because of this, it’s worth it to create as much content as possible.